Page 3 - Work Force July-August 2025

July-August 2025 3
The Work Force
CSEA entered a new era on July 1,
when our union transitioned to
our new logo.
The new logo, along with a newly
redesigned website, are part of a
significant rebranding of our union
to modernize our image while
we highlight CSEA’s growing and
diversity.
The logo was officially rolled out
through a news conference and
event at which our union showed
off the new sign on
CSEA Headquarters
in Albany.
The logo
replaces the
longtime CSEA
logo, which was
last redesigned in
1989. In addition
to a new, modern
look, our union is also incorporating
several new colors, green, white,
black and varying shades of blue,
which replaces the previous dark
blue and red.
To begin this process, CSEA
spent more than a year surveying
members, hosting focus groups and
engaging in real conversations with
union members from across the
state. Our goal was to understand
what CSEA means to them. This
allowed us to gain a renewed and
better understanding of our identity
as a union.
What we heard was clear —
members want a brand that reflects
CSEA’s strength, boldness, and unity,
delivered with a modern, fresh look
and feel. The new branding was
directly shaped by the voices of our
union members.
To help in this effort, an outside
marketing agency worked with
several departments of CSEA to
develop and design not only a
new brand but
the website too.
Together, they
put forward the
collected ideas to
a statement of a
powerful, unified
union that fights
for those who
keep New York
standing tall.
The implementation of the logo
was developed by our union’s
branding team, consisting of but
not limited to, Statewide Secretary
Stacey Baldwin-Deyo, Long Island
Region President Jarvis Brown,
Capital Region President Shana
Davis, Westchester County Local
President Hattie Adams, Buffalo
Psychiatric Center Local President
Lovy Mootry, Rochester Area
Retirees Local President Bernadette
Giambra, CSEA Long Island Region
One voice for many:
CSEA freshens logo,
website for new era
Office Manager Jennifer Nagy, CSEA
Deputy Director of State Operations
Neil Kelly, CSEA Deputy Director
of State Operations Robert Scholz,
CSEA Director of Purchasing
Dan Ventresca, CSEA Director of
Member Benefits Elizabeth King,
CSEA Senior Counsel Eric Wilke
and CSEA Director
of Communication
Bryan Miller.
There will be three
phases in which the
logo will begin to
implement itself:
•
Phase 1: Digital
platforms
switch over by
July 1, 2025
•
Phase 2:
Most printed
materials
phased in over
time through
July 1, 2026
•
Phase 3:
Permanent
structures updated with new
branding following further
planning and budgeting
While the second phase will span
over the next year with the third
phase following, phase one has
begun already through the launching
of CSEA’s newly redesigned website,
rebranding done on all social media
platforms, and it will be incorporated
into all printed publications planned
after July 1, new membership cards,
and replaced on materials needed
for upcoming and future events.
Members wanted the new design
to showcase who we are as a
collective, and this logo allows us to
do just that. It is bold and vibrant,
catching attention, standing out, and
reflecting the strength and energy of
our organization.
The new website
mirrors the logo in its
striking personality,
working as a
complete remodeling
of the original
website. Through its
bright color palette,
smooth, effortless
navigation, and
years of information
updated to fit how
we run today, the
new website acts as
a guiding step into a
modernized CSEA.
“This is a new and
exciting beginning,
but I ask for your
patience as we continue to build out
the website pages and transition
through each planned phase,” said
CSEA President Mary E. Sullivan.
“This undertaking will take well over
a year, but together we can make it
happen.”
If you have any questions or
feedback, please email csealogo@
cseainc.org.
— Claire Peretta
“This is a new and
exciting beginning,
but I ask for your
patience as we
continue to build
out the website
pages and transition
through each
planned phase. This
undertaking will
take well over a year,
but together we can
make it happen.”
Page 2 Page 5 Pages 6-7
Blitz fosters conversations Fighting for federal services
cseany.org
JULY-AUGUST 2025 • VOL. 28, NO. 7
CSEA mourns DOT Unit
President Robert Bornt
See pages 3, 4 See pages 3, 4
Photo by Bryan Miller
One voice for many.
On the cover, CSEA’s statewide officers
proudly show off our union’s new logo.
Standing from left, Metropolitan Region
President Lester Crockett, Central Region
President Kenny Greenleaf, Long Island
Region President Jarvis Brown, Executive
Vice President Richard Bebo, Southern
Region President Anthony Adamo and
Western Region President Steve Healy.
Seated from left are Statewide Secretary
Stacey Baldwin-Deyo, President Mary
E. Sullivan, Statewide Treasurer Nicole
Meeks and Capital Region President
Shana Davis. (Photo by Bryan Miller.)
A screenshot of the new website.