Over the past year, we engaged deeply with members across every region and demographic. Through surveys, focus groups and direct conversations, members told us what CSEA means to them and how we can best express that. Members asked for a brand that reflects who we really are.
CSEA members are as diverse as the work we do.
We live and work in all corners of the state.
We look, think and act differently.
Yet, CSEA unites our voices as one.
One voice for many.
This is exactly what this new branding delivers.
On July 1, CSEA officially began using a new logo and rebranding ourselves. This is an exciting and important step forward for our union. But, it is about more than just a fresh design. It modernizes how people see us and ensures our visual identity reflects the strength, unity, and boldness of a union that keeps New York running.
To guide this transition, I appointed a branding team made up of a diverse mix of leadership, members, retirees and staff from various regions and departments. The new logo will first appear in digital spaces like our redesigned website, social media and publications. Other updates will follow gradually over the coming months and possibly the next year, to ensure a smooth and cost-effective rollout.
I know this will be a difficult undertaking. That’s why any local or unit experiencing difficulty with this transition will have our union’s full support and assistance. You will not be doing this alone; we will work together.
Thank you for helping shape our union’s future. If you have questions or feedback, please reach out to us at csealogo@cseainc.org.
Together, we are moving forward with unity and with a bold brand for CSEA.